AAC News
Fri, Jan 27, 2012 - [Basketball]

KANSAS CITY, Mo. - Coming up this Friday through Sunday (Jan. 27-29) is the annual Coaches vs. Cancer® Suits and Sneakers awareness weekend, a collaborative
initiative of the American Cancer Society and the National Association of Basketball Coaches
(NABC). Participating NABC member coaches will wear sneakers instead of dress shoes with their suits during weekend games to demonstrate their support for the American Cancer
Society and its vision of a world with less cancer and more birthdays.

Fans may support this cause by texting COACH to 20222 from any wireless phone to make
a $5.00 donation toward Coaches vs. Cancer and help in the search for a cure. For more
information, visit the Coaches vs. Cancer Facebook page, facebook.com/coachesvscancer.

This year, Coaches vs. Cancer will also launch a new promotion, "National Sneakers Day",
on Friday, January 27, to kick off Suits and Sneakers Weekend. Similarly to coaches
wearing sneakers on the sidelines, we ask you to wear your favorite sneakers to work in
support of Coaches vs. Cancer and encourage your colleagues to do the same.

By lacing up sneakers with their suits, college and high school basketball coaches
nationwide will spotlight the fact that while cancer remains a major health concern,
everyone can take daily steps to reduce their risk of the disease. For those who do not
smoke, weight control, exercise and a healthy diet are the best ways to improve health and
reduce cancer risk. Obesity has been shown to increase the risk for many forms of cancer,
including breast, prostate, and colon cancers and may account for 20 percent of cancer
deaths in women and 14 percent in men.

Thanks to the dedicated efforts of college and high school coaches and fans across the
country, Coaches vs. Cancer participants have raised more than $70 million since 1993 to
help the Society fund groundbreaking cancer research, provide up-to-date cancer
information and education, advocate for public health policies that benefit communities, and
deliver services that improve the quality of life for patients and their families. Additional
information is available at coachesvscancer.org.

About the National Association of Basketball Coaches
Located in Kansas City, Missouri, the NABC was founded in 1927 by Forrest "Phog" Allen,
the legendary basketball coach at the University of Kansas. Allen, a student of James
Naismith, the inventor of basketball, organized coaches into this collective group to serve as Guardians of the Game. The NABC currently has nearly 5,000 members consisting primarily
of university and college men's basketball coaches. All members of the NABC are expected
to uphold the core values of being a Guardian of the Game by bringing attention to the
positive aspects of the sport of basketball and the role coaches play in the academic and
athletic lives of today's student-athletes. The four core values of being a Guardian of the
Game are advocacy, leadership, service and education. Additional information about the
NABC, its programs and membership, can be found at www.nabc.org.